The fundamental aim of lead generation is to create a sales pipeline by capturing and stimulating buyers’ interest in a particular product or service.
There are several channels for acquiring leads, but you will just waste time without a solid lead-generation process.
As a top B2B lead generation agency, we know that there’s no one-size-fits-all solution to processes. Often, it is the result of regular evaluation of your current methods where you ascertain what works and what does not.
Moreover, a solid lead generation process focuses on acquiring leads and considers nurturing and customer retention strategies. In other words, it should be a holistic strategy.